All the communication, human and physical interaction the client experiences during their relationship lifecycle with your company should build your brand.
Once the visual language and brand blueprint is established, the brand image is built through consistently applying these to all marketing communication tools (client touchpoints). It is at this stage that if not done correctly, a brand can fall flat.
The key messages identified in the brand blueprint should be infused into each and every communication opportunity and every client touchpoint.
Examples of marketing collateral that would require brand consistency include:-
- Website,
- Advertising,
- Promotional items,
- Microsoft office templates (word/excel/powerpoint),
- Printed stationary,
- Email signature,
- Folders,
- Brochure,
- Newsletter, etc.
Thrive will ensure to leave you with a marketing tool kit that is distinctive, relevant and
consistent whilst at the same time easy to use and functional.
