This process is where the brand is brought to life through the unique visual articulation of the blueprint.  This step is commonly known as “the visual look and feel” of the brand.  At this point Thrive outline 3 possible options our client could embark on, depending on their requirements and the strength of the existing brand.

Brand Consistency Implementation
The client has an existing visual  identity (logo and look and feel) that they are happy  with.  In this instance Thrive simply ensure the brand blueprint and the visual representation of the brand are aligned.  We also ensure all marketing collateral is consistent in terms of its visual language and guidelines.

Brand Refresh
The client is for the most part happy with their existing brand, and simply require a brand refresh.  This could happen where a brand has been in existence for some time and the logo needs modernising, or the imagery needs updating. 

Rebrand
The client is looking for a total rebrand, based on the results of the brand blueprint and ensuring there is consistency between the brand message and its visual style.

The result of either of the above three processes should end in a brand expression containing:

- A clear  visual language and associated imagery
- A colour palette which will be used for the marketing documentation
- Clear guidelines on how to use the logo and visual tools
- A style guide for graphics, charts, tables and typography
- A tone of voice.